By Matt Bertram, CEO at EWR Digital in Houston and co-host of the popular SEO podcast “The Unknown Secrets of Internet Marketing.” getty Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” When I start explaining search engine optimization (SEO) is a long-term play, unlike the […]
The phrase ‘patience is a virtue’ has been known through the ages and across the world. More than ever, it feels like the entrepreneurial community has abandoned this virtue for the lusty pursuit of expediency. It feels like patience is regarded as just a relic of a long passed slow-paced business cycle. The belief that […]
These food businesses are thinking beyond taste. If you’re looking for culinary gifts, these companies are investing in their farmers, rethinking their packaging, and trying to craft a new food movement that’s people and planet-friendly. MARSHALL’S HAUTE SAUCE Artisanal sauce company in Portland, Oregon uses ingredients from farms in the Northwest for their … [+] […]
By Susan Guillory It’s been a hell of a year, hasn’t it? Between the pandemic and politics—not to mention the day-to-day stressors the average small business has—it’s been challenging to keep our heads above water, let alone think about the future. But as things slow down a bit around this holiday season, I invite you […]
A hug, a phone call, or a card is certainly more than enough — particularly this year. Yet, if you are interested in gifting a little something to your family, friends, or colleagues, here are some brands that are looking to build a better economy that’s people and planet-friendly. SIBLINGS Siblings’ holiday candle bundle features […]
Startups fail when they don’t find a viable niche, rely on wrong experiences, and don’t build … [+] momentum getty It took Quibi just six months to fail. Not quite the Hollywood ending the glitzy short-content streaming service had been dreaming of, but suitably short. Founders Meg Whitman, a former eBay and HP CEO, and […]
Many companies set goals for the year, but can often lose track of them as other problems and priorities arise. Ensuring each department has its own goals to work toward is one way to help prevent this issue. But how can a leader figure out if each department is on track with its goals? Leaders […]
When you get annoyed at work, or in any situation, the root cause is nearly always the same. Are colleagues asking you things they should already know? Clients disturbing you during deep work or after hours? Perhaps you’re not seeing the quality you expect. It might feel like, unknowingly or otherwise, those around you are […]
A lot is riding on the business entity type you choose. The business structure you decide on affects your legal liability as an owner, tax obligations, growth potential, and compliance requirements you’ll need to satisfy on an ongoing basis. To make matters more complex, the entity type that’s right at the beginning of a business’s […]
Video marketing has eclipsed websites in terms of importance to your sales funnel. getty Video is everywhere. Most businesses, B2C and B2B alike, find themselves in one of two camps: 1) videos are highly desirable, but appear too time-intensive and expensive; or 2) find the sweet spot to create and share consistent videos. About 60% […]