Content strategy concept. Getty Entrepreneurs are some of the world’s most innovative, motivated and influential people. Building a company from the ground up takes a special kind of vision and determination. There’s a lot that can be learned from following their journeys. Entrepreneurship isn’t without its obvious struggles, though. Raising capital, gaining market share and […]
Normally I’m talking with entrepreneurs about their startup company stories, but today I’m sharing a tremendous story from some inspiring young authors. A group of recent MIT alums — Drew Bent, Julia Rue, Mina Fahmi, and Vick Liu — wrote a book in 2018 talking about the struggles every young person deals with as they […]
Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Suppor… [+] Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Support from the cocktail community […]
By John Berkowitz, CEO and co-founder of OJO Labs, the first end-to-end platform for buying and selling homes at scale. getty I’ve always believed that the very best companies start with the best people. The best people are looking for more than a job. They seek a vibrant culture, a place to learn, grow and […]
By Josh Kohlbach, CEO and founder of Rymera Web Co, the makers of Wholesale Suite, the No. 1 WooCommerce wholesale solution. getty Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. But all of this is possible only if you […]
Trying to market a business without a proven solution is like trying to build a house without a … [+] foundation. Early stage startups must first focus on developing a product customers need. getty Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business […]
Justin Goff has helped multiple companies skyrocket their sales through his copywriting mastermind. Provided Many business owners want to know which digital channels to leverage in 2021. Although the industry continually evolves, one factor remains constant. Effective writing will always be in style. Justin Goff, the co-founder of Copy Accelerator, a program designed to help […]
During the interview process, there are some red flags that will be immediately apparent to an employer. Unfortunately, there are also a few of them that may slip by unnoticed, and it’s only after the hire starts working that the company realizes they may have made an error. These post-hire red flags aren’t the end […]
Sales team discussing strategy. getty Sales took a major hit last year in the wake of Covid-19 and all of the associated lockdowns. Millions of consumers reduced discretionary spending just to make it through the pandemic, as they were furloughed or lost jobs. Businesses had to reduce operations or shutter entirely to comply with emergency […]
By Amine Rahal, entrepreneur, writer and CEO of IronMonk, a digital marketing agency specializing in SEO and CMO at Regal Assets, an IRA company. getty Content marketing is vital for your business’s success. But even the best, most informative content won’t amount to much unless it’s accessible to a broad, diverse audience. The fact is, […]