How Do Brands Track The ROI of Influencer Marketing? by @Shane_Barker

Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers.  However, 78% of marketers admitted in a Linqia survey that, despite their growing faith […]

Read More