When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do? I thought that if I built it, […]
by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space. There are all sorts of compromises that […]
by Beverly Mahone Whether you’re marketing a business, product, or yourself, the number one skill you must have is the ability to communicate effectively. You can offer a dynamic product or service but if you can’t articulate a strong message to back up your claims or have an influential sales pitch, you’ll always be just […]
eCommerce store email strategies to win customers. by Kalleigh O’Togher You’ve built a great eCommerce store; people are starting to find you, and sales are coming in. That’s great but are you following up with them? One of the most significant opportunities you have to build loyal customers and repeat business is by implementing an email […]
Featured Contributor by Elaine Slatter Yes, it’s time to take care of your health, right now! As entrepreneurs we are all guilty of taking care of everyone else, but not taking care of ourselves. In this post we explain how to take your health to the next level. Recently we talked to two health coaches, […]
I know what you’re thinking. “Not another article calling for Millennial inclusion!” I get it. Millennials have been the central pain point for the past fifteen years. They’ve graced the front pages of countless magazines, and their narrative has been one of the loudest within the business world. But there’s an excellent reason for that. […]
by Donna Amos You’re in the process of making your solopreneur dreams come true. There are a million questions to ask yourself as you roll out your plans. One of the biggest, most important decisions is what to name your business. We’ve got a few tips for naming your business. The Story Behind It Everyone […]
by Laura McLoughlin We have all had to adapt our business models in 2020. A lot more companies are looking to deliveries as a means of keeping products flowing from the store. In particular, those in industries like beauty and haircare, and DIY have seen a real uptick in online orders as opposed to in store. […]
Video Call Facetime Chatting Communication Concept by Deborah Sweeney | Featured Contributor Nobody could have predicted at the start of 2020 that a “working-from-home economy” would be become part of the next normal by the end of the year. Employees able to work from home during the coronavirus pandemic did so as states announced stay at […]
by Laura Gatsos Young The numbers don’t lie. Ninety-two percent of customers read online reviews before buying. Seventy-two percent of consumers say positive client testimonials increase their trust in a business. What’s more? A whopping 88% of consumers trust online testimonials as much as recommendations from friends or family. Great client testimonials are powerful, especially […]