How To Use Content To Draw Others To Your Brand

Content strategy concept. Getty Entrepreneurs are some of the world’s most innovative, motivated and influential people. Building a company from the ground up takes a special kind of vision and determination. There’s a lot that can be learned from following their journeys. Entrepreneurship isn’t without its obvious struggles, though. Raising capital, gaining market share and […]

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Providing Clarity And Connection In The Face Of Uncertainty

By John Berkowitz, CEO and co-founder of OJO Labs, the first end-to-end platform for buying and selling homes at scale. getty I’ve always believed that the very best companies start with the best people. The best people are looking for more than a job. They seek a vibrant culture, a place to learn, grow and […]

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MIT Authors Create TikTok Campaign For Charity: Points Of You

Normally  I’m talking with entrepreneurs about their startup company stories, but today I’m sharing a tremendous story from some inspiring young authors. A group of recent MIT alums —  Drew Bent, Julia Rue, Mina Fahmi, and Vick Liu — wrote a book in 2018 talking about the struggles every young person deals with as they […]

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10 Standout Black Small Business Owners From The Next 1000

Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Suppor… [+] Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Support from the cocktail community […]

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Insurance Technology: Breaking Ground With Agentero

There’s much to be said about the ways in which our digital existence has fallen short of the ideal promised, but one group for whom online life has been everything they hoped for and more are those who mine data in search of greater efficiency. There exists more information than we could have imagined about […]

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Companies Show Rising Support For Public Benefit Corporate Governance

Amalgamated is the first publicly traded financial institution that is a public benefit corporation … [+] (a “PBC”), showing the bank’s commitment to creating public benefit and sustainable value, in addition to generating profit for shareholders. Amalgamated Financial Corp. Despite the focus on stakeholder management from leading actors such as the Business Roundtable (BRT), and large investors […]

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7 Ways To Creatively Repurpose Old Ideas For Entrepreneurial Success

Designers coming up with new color palette for rebranding getty Nostalgia sells. This isn’t news. “When in doubt, reboot it” seems to be the mantra of the film and television industry these days. Some of North America’s most popular cars are updated, relaunched versions of classics (Chevy Blazer, Chevy Camaro) or stalwarts that never really […]

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Marketing Tips For Early-Stage Startups

Trying to market a business without a proven solution is like trying to build a house without a … [+] foundation. Early stage startups must first focus on developing a product customers need. getty Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business […]

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Three Mistakes That Are Killing Your Digital Marketing Growth

By Josh Kohlbach, CEO and founder of Rymera Web Co, the makers of Wholesale Suite, the No. 1 WooCommerce wholesale solution. getty Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. But all of this is possible only if you […]

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How Businesses Are Using Data To Make A Real Impact

When the financial crisis of 2008 hit, many businesses reflexively cut jobs in an effort to stay solvent and unemployment soared. Today, confronted with similar economic challenges brought on by Covid-19, some of those same businesses are responding very differently. Why? What’s driving these changes? For one, companies have more data available to them, and […]

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