How Do Brands Track The ROI of Influencer Marketing? by @Shane_Barker

Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers.  However, 78% of marketers admitted in a Linqia survey that, despite their growing faith […]

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How to Succeed at Influencer Marketing in 2021 @Shane_Barker

At first, when the pandemic hit, influencer sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Image via Launchmetrics Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. However, several months later and things have […]

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