getty This year, returning to work after the holidays might prove to be a bit more challenging than it was in the past. Why? Because you’ve likely been spending your time off in the very same place as you work – your home. Returning to a physical office space helps you brain switch back to […]
A major misunderstanding amongst some entrepreneurs is that warm leads translate to sales at a significantly higher rate than a cold prospect would. While it makes sense — they’ve already made their interest in your product or service known — the numbers show that it’s unfortunately not quite true. Bear City Impact wrote that for […]
The days of heading into an office to work were, admittedly, easier – we were up and walking around more frequently, we had a clear time of the day for breakfast, lunch, and dinner, and we actually left our homes for more than just a walk. With companies setting tentative return dates as soon as […]
Cash is king in a startup – this is something that all entrepreneurs know very well. With how much of a business truly revolves around pricing and making a profit, there’s something that’s worth discussing: money mindset. According to Smart Money Mamas, money mindset is defined as “your unique and individual set of core beliefs […]
Whether you’re trying to sell a one-day program or a high-touch yearlong mastermind, creating an offer that flies off of the (virtual) shelves is both an art and a science. It’s an art in terms of the actual offer that you’re crafting. It’s a science, or rather social science, because its sale has to take […]
It is common practice for brands and entrepreneurs to repurpose content across all channels. A video posted on YouTube, for instance, can be easily reformatted and shared via blog posts, Instagram, Pinterest, TikTok, Facebook, LinkedIn or Twitter. There’s one platform, however, that is often overlooked — Amazon’s Kindle Store. Amazon Kindle is the most widely […]
If you sell a physical product, it’s high time you sell via Amazon. The wildly popular ecommerce marketplace’s growth has been considerable and consistent in the last decade, surmounting to a monthly user base of over 197 million people worldwide, according to Big Commerce. Of course, numbers this large can also feel intimidating. How to […]
Work from home mornings are a different type of animal. Whereas pre-COVID-19, we couldn’t ignore our snooze button and had to get to work or to the office before the 8am traffic hit, there’s now a more compelling tendency than ever to stay in bed a little longer, shuffle slowly through a semblance of a […]
“DMing” (direct messaging) has a not-so-great reputation, but when used correctly, can lead to a really successful sales strategy. Most entrepreneurs think that social media is just a tool for marketing their products, courses and services. On the contrary, it was created to build relationships. Unfortunately, many of the direct messages entrepreneurs send on social […]
If you’re a creative, being in business for yourself can feel like a quagmire. Analytics, financials, sales, and the like, can feel like a huge weight to any creative spirit. The most common question creatives ask when in business for themselves is “how do I create a sustainable income out of this?” Krystle Rowry, founder […]