How Do Brands Track The ROI of Influencer Marketing? by @Shane_Barker

Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers.  However, 78% of marketers admitted in a Linqia survey that, despite their growing faith […]

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How is Your Business Culture? by @XLConsultingGro

So how is your business culture? This has been a chaotic year.  It has been so hard to juggle life and work.  Many businesses have most of their workforce working from home.    It’s probably time to evaluate how your team is doing and how you can support them.   Did you know most people leave […]

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Derrick Ashong On Creating ‘The Mic: Africa,’ A Music Competition To Highlight The African Diaspora

Derrick N. Ashong is founder and host of “The Mic: Africa.” COURTESY OF BEATA ALBERT PHOTOGRAPHY Derrick N. Ashong, born in Accra, Ghana, and raised  in the United States, is the content creator and businessman behind AMP Global Technologies and the Take Back the Mic app, a platform that rewards consumers who discover and share […]

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Are You An Inclusive Leader? Here are Three Questions Every CEO Should Ask Themselves by @Colleen_Batch

When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do?  I thought that if I built it, […]

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China’s Tech Giants Targeted With New Anti-Monopoly Rules

An employee walks through the campus of the Alibaba’s headquarters during the annual Singles’ Day … [+] online shopping event in Hangzhou, China, on Monday, Nov. 11, 2019. Qilai Shen/Bloomberg Chinese authorities released a new set of rules aimed at clamping down on the country’s dominant internet platforms, which are accused of engaging in a […]

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SCOTUS Said ‘OK’ To Curse Words As Trademarks—Businesses Don’t Care

Getty Images A trademark owner has just filed a brief with a key federal appeals court on the U.S. Patent and Trademark Office’s refusal to register its mark, “Trump Too Small,” for clothing. The trademark owner claims that recent decisions by the Supreme Court of the United States, which struck down refusals to register marks […]

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How to Run a Remote Team as a Soloprenuer by @errinweisman

by Errin Weisman When I finally launched my coaching business, I felt powerful. I was leaving the stress of private practice to become a solopreneur (solo entrepreneur). That meant me, Dr. Errin Frickin’ Weisman, doing my own thing. No more hospital administration, no more EMRs, just be kicking butt and taking names. I went full […]

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DON’T Make These Mistakes When Starting A Business

Business by Kendra Martin There are likely a million different lists on how to be successful in starting a business. Most of them in my experience are either too long or they are outdated. I am a millennial female entrepreneur – I don’t have the patience for lengthy documents and I think that most of […]

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Launching a Business During Covid-19

Starting on the road to entrepreneurship and launching a business during Covid-19 means you have to develop great communication skills and find a way to launch quickly.  So how do you accelerate your launch? Start with “WHY” you are Launching Your Business During Covid-19 It’s important to have a passion and for your purpose in […]

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Is Your Business Failing? Here Are Three Ways That Millennials Can Bring Your Company Back to Life by @Colleen_Batch

I know what you’re thinking. “Not another article calling for Millennial inclusion!” I get it. Millennials have been the central pain point for the past fifteen years. They’ve graced the front pages of countless magazines, and their narrative has been one of the loudest within the business world. But there’s an excellent reason for that. […]

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