How Do Brands Track The ROI of Influencer Marketing? by @Shane_Barker

Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers.  However, 78% of marketers admitted in a Linqia survey that, despite their growing faith […]

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Are You An Inclusive Leader? Here are Three Questions Every CEO Should Ask Themselves by @Colleen_Batch

When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do?  I thought that if I built it, […]

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How to Succeed at Influencer Marketing in 2021 @Shane_Barker

At first, when the pandemic hit, influencer sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Image via Launchmetrics Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. However, several months later and things have […]

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Tips for Naming Your Solopreneur Business by @DONNAAMOS

by Donna Amos You’re in the process of making your solopreneur dreams come true. There are a million questions to ask yourself as you roll out your plans. One of the biggest, most important decisions is what to name your business. We’ve got a few tips for naming your business. The Story Behind It Everyone […]

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Stand Out From the Competition With These About Page Tips by @IamMBGriffin

by Michelle Griffin If you’ve ever struggled with writing your about page, you’re not alone. Knowing what to write to attract the attention of your ideal audiences can be a challenge for many women entrepreneurs and personal brands. Why is this? For most of us, it’s not easy to talk about ourselves. Often we’re too close […]

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5 Tips for Turning Your Passion Into a Business by @XLConsultingGro

by Elaine Slatter Having a passion for something like animals, eco friendly products, lifestyle products, or a wellness community can be the start of something amazing in the entrepreneurial world. Our Tips for Turning Your Passion Into a Business Turn Your Passion into Developing the Skills You Need For example, if your passions are dogs […]

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