Brand Building Isn’t a Happy Accident. Take This Steps to Find Success.

February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded […]

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How Do Brands Track The ROI of Influencer Marketing? by @Shane_Barker

Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers.  However, 78% of marketers admitted in a Linqia survey that, despite their growing faith […]

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Are You An Inclusive Leader? Here are Three Questions Every CEO Should Ask Themselves by @Colleen_Batch

When I first tried to create an inclusive company, I thought I was doing everything right. After all, I opened up the office, got rid of the cubicles, and carved out time in morning meetings for group yoga and deep breathing. Wasn’t that all I needed to do?  I thought that if I built it, […]

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How to Succeed at Influencer Marketing in 2021 @Shane_Barker

At first, when the pandemic hit, influencer sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Image via Launchmetrics Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. However, several months later and things have […]

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Tips for Naming Your Solopreneur Business by @DONNAAMOS

by Donna Amos You’re in the process of making your solopreneur dreams come true. There are a million questions to ask yourself as you roll out your plans. One of the biggest, most important decisions is what to name your business. We’ve got a few tips for naming your business. The Story Behind It Everyone […]

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Stand Out From the Competition With These About Page Tips by @IamMBGriffin

by Michelle Griffin If you’ve ever struggled with writing your about page, you’re not alone. Knowing what to write to attract the attention of your ideal audiences can be a challenge for many women entrepreneurs and personal brands. Why is this? For most of us, it’s not easy to talk about ourselves. Often we’re too close […]

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5 Tips for Turning Your Passion Into a Business by @XLConsultingGro

by Elaine Slatter Having a passion for something like animals, eco friendly products, lifestyle products, or a wellness community can be the start of something amazing in the entrepreneurial world. Our Tips for Turning Your Passion Into a Business Turn Your Passion into Developing the Skills You Need For example, if your passions are dogs […]

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