By Josh Kohlbach, CEO and founder of Rymera Web Co, the makers of Wholesale Suite, the No. 1 WooCommerce wholesale solution.
Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. But all of this is possible only if you know how to use digital marketing efficiently for productive results. Many marketers don’t get the desired result despite their best efforts. That’s because they don’t know what not to do when using digital media in their marketing strategy.
As a result, instead of doing good, it only contributes to killing your digital marketing growth. If you don’t want that to happen, you have to avoid some of the mistakes that most marketers make.
Here are three major mistakes to avoid for a more productive digital marketing strategy.
Not Knowing Your Target Audience
Not knowing your target audience is the biggest mistake you can make. It’s one of the major reasons for failed marketing strategies. The main objective of most marketers is to boost their sales. But doing that isn’t possible without knowing who your target audience is.
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Knowing who to target makes it easier for you to focus on the exact needs of your audience. That way, you can work on making your product or service more efficient so that it can make your audience’s lives easier. It’s a great way to know what features to add so that the product or service becomes more useful to your target audience.
Another benefit of knowing your target audience is that it lets you come up with effective marketing strategies to capture more relevant leads for your business. This can be in terms of content creation, email marketing through email segmentation, or offers and giveaways.
It’s a great way of making your marketing strategies more powerful and hence more successful. So, always know who your target audience is.
Not Having A Blog On Your Website
The second big digital marketing mistake that many marketers make is to not have a blog on their website. You can definitely market your business through social media. But the traffic you get on your website through platforms like Facebook, Instagram, Twitter, etc., will eventually die out.
The only traffic that will last is traffic you attract organically. Blogging makes it easier for you to gain consistent organic traffic for your website. You can do that by publishing fresh, high-quality and SEO-friendly content that helps people find a solution to their problems.
By doing so, you can easily help your website gain a higher rank in search results, which will eventually attract more organic traffic to your website. Most organic traffic is targeted. So it highly increases the possibility of reaching your conversion goal more quickly.
Ignoring Social Media
Yes, it’s true that the traffic you gain from social media won’t last forever. But that doesn’t mean you should ignore using it in your marketing strategies altogether. According to Statista, 79% of people in the United States had a social media profile in 2019, and the number is on the rise. This means that all of these people are easily reachable through social media. Besides, unlike other forms of marketing, social media marketing is one of the cheapest ways of promoting your business.
There are several other benefits of using social media. By being active on your social media accounts and engaging with your followers, you can raise awareness about your business. When you’re actively posting or engaging with your followers by liking their posts, replying to their comments, etc., your brand visibility increases too. When this happens, people start recognizing you more easily. This is a great way of building trust and credibility among your followers. You can also occasionally go live and interact with your followers on a one-on-one basis to know their expectations, promote a freshly launched product, announce an offer and so on.
The best thing about social media is the speed at which you can reach out to thousands of people all at once. And then, you can expand your reach even further by using relevant hashtags on your posts. Not using it in your marketing strategies means missing out on all this and more.
These are some of the major mistakes that many marketers make. And it’s OK if you’ve done them too, as long as you do not repeat them. No matter what your business goals are, digital marketing is one thing that no business can ignore. So why not use it effectively for the best results?